Digital Marketing in Pakistan

Pakistan – a brief intro

The only country that have been created in the name of Islam; a country where many religions are practiced and communities free to perform their rituals. As the founder of Pakistan Mohammad Ali Jinnah said:  “You are free; you are free to go to your temples, you are free to go to your mosques or to any other place or worship in this State of Pakistan. You may belong to any religion or caste or creed – that has nothing to do with the business of the State”.

pakistani flag

A country in South Asia that is the 33rd largest country, spanning 881,913 square kilometers (340,509 square miles) officially known as the Islamic Republic of Pakistan on 23 March 1956. While the current constitution was approved in 1973. Pakistan took its independence on 14th August 1947 from the British rule and the Subcontinent was divided into Pakistan and later India.

On the Northeast border of Pakistan lies China, an old and dear friend that has always been there at the time of need sharing a strong and reliable bond. While Iran to the Southwest and Afghanistan to the west. Pakistan has a 1,046 Kilometer (650 miles) coastline along the Arabian Sea and Gulf of Oman that is bordered by India on the east side.

Pakistan – Current Political Status

Arif-ur-Rehman Alvi is the 13th and current President of Pakistan. While Imran Khan the cricket turned politician is the 22nd and current Prime Minister of Pakistan. His party Pakistan Tehreek-e-Insaf (PTI) after winning the General Election in 2018 came into power.

Straight after coming into power there have been many ups and downs that the government has seen over the years. From intrusions to major foreign success it would be completely justified to state the term a ‘roller coaster ride’ both in internal as-well as external matters.

Information technology and Pakistan
Pakistan – Information Technology

The same holds true when you look at the Information Technology in Pakistan. It has been not long that this line was given some consideration and since then it has started to develop for the better. Ministry of Information and Broadcasting and the Government of Pakistan are overseeing the matters in this sector. In August 2000, Prof. Atta-ur-Rehman FRS the Federal Minister of Science and Technology (at that time) was the one who laid the foundations of the development of this sector. While the current Federal Minister for Information Technology and Telecommunications is Dr. Khalid Maqbool Siddiqui.

Over years many developments and funds have been sanctioned and used to make this field better and better both at the Federal and Provincial Level. Many National and International organizations and leader from this field have agreed upon the fact that there is much potential in the Information Technology sector for Pakistan and surely the country is making its way to the top slowly but surely.

unlock the digital world in pakistan

Digital Marketing in Pakistan

Out of the vast field of Information Technology if we specifically mention about the digital marketing in pakistan simply because digital marketing is growing and in demand through-out the world. We can clearly see that yes Pakistan has seen a high rise and development in this field as compared to the previous stated of it.

With many digital marketing companies in pakistan starting to get established the need to learn and have advancement in this field has increased immensely. Whether you are a freelancer, a recent graduated or an entrepreneur this field is welcoming members from all backgrounds and communities.

The most common being the seo services in pakistan and the out bound call centers specially designed for these purposes. 

Though there are many registered and unregistered digital marketing companies in pakistan being operational the government will surely come up with a plan for the better. The major target marketing for these companies is United States of America (USA), United Kingdom (UK), Australia and Canada. However, one major point of concern for the digital marketers and the digital marketing companies is the payment modules. With PayPal not being officially operational in Pakistan there are many barriers and issues arising. Thought many registered firms have come up with a reliable alternated while the others working on the opposite line, the government has to think seriously about this.

The current Federal Finance Minister Asad Umer have hinted and stated that the time is not far when PayPal and other will come to Pakistan, but unfortunately the arrival time has never been quoted clearly. Because the expected times for the arrival have changed a couple of times already by him. All we can say is that we hope and see when the time comes. With many call centers being established in the neighbor country India for many multinational companies from other developed countries like USA, UK and others. This is also something that the Pakistan Telecommunication Authority (PTA) needs to work on with the Government of Pakistan to try and bring some to Pakistan. As without a doubt this line of business is very much beneficial for the economy.

Pakistan has all the potential to be as one of the leading forces in this field if and only if the Government of Pakistan and Imran Khan looks into it carefully and sincerely. From the top bloggers in Pakistan to the freelancer communities everyone is available to be of help in this sector for Pakistan.

Whether you are looking for social media marketing agencies in pakistan or seo services companies in pakistan you can find the best of the best at affordable rates without any trouble. Perhaps if you are interested in individual services; then surely that can also be found across Pakistan.

There are many reliable and known institutions in Pakistan that offers digital marketing courses in pakistan as a diploma or short courses. However, a complete degree as compared to other field like the Business Administration, Sciences, Arts and many others is yet to be offered by any college or university. Simply because digital marketing in pakistan is still growing and is in the development phase.

Pakistan – Future in Digital Marketing

The future holds immense potential for Pakistan if and only given the right dedication from the Government of Pakistan and also at individual level.

For the rest of the world we can only wait and see what they have in store for us.

Ministry of Information and Technology